Chris Zook

Chris ZookChris ZookChris Zook

Chris Zook

Chris ZookChris ZookChris Zook
  • Home
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  • Books
    • The Founder's Mentality
    • Repeatability
    • Profit from the Core
    • Beyond The Core
    • Unstoppable
  • Articles & Media
  • Contact
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    • Home
    • About
    • Books
      • The Founder's Mentality
      • Repeatability
      • Profit from the Core
      • Beyond The Core
      • Unstoppable
    • Articles & Media
    • Contact
  • Home
  • About
  • Books
  • Articles & Media
  • Contact

Beyond The Core


In Beyond the Core, Zook outlines an expansion strategy based on putting together combinations of adjacency moves into areas away from, but related to, the core business, such as new product lines or new channels of distribution.


Buy: Amazon

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